Privacy Policy

This Privacy Policy explains how LilyWish collects, uses, and protects your personal information when you visit or make a purchase from our website.

Information We Collect

Personal information refers to any data that can be used to directly or indirectly identify an individual. It may include details that allow us to recognize or contact you.

When you visit or interact with our website, we may collect certain types of information, including:

• Name

• Email address

• Mailing or shipping address

• Phone number

• Payment details required to complete a purchase

• Order history and transaction information

• Device and browsing information

You may also browse our website anonymously without providing personal information.

We collect information when you:

• Create an account

• Place an order

• Subscribe to our newsletter

• Contact our customer support

• Participate in promotions, surveys, or other site features

We only collect information that is necessary to provide our services and operate our business.

How We Use Your Information

The information we collect may be used for the following purposes:

To process orders

Your information allows us to process payments, fulfill orders, and deliver products to you.

To improve customer experience

We use collected information to better understand customer preferences and improve our website, products, and services.

To provide customer support

Your information helps us respond more effectively to inquiries, requests, and support needs.

To personalize your experience

We may use your information to tailor content, promotions, and product recommendations.

To send important communications

Your email address may be used to send order updates, shipping notifications, promotional offers, or company news. You may unsubscribe from marketing emails at any time.

Legal Basis for Processing Personal Data

For users located in the European Economic Area (EEA), LilyWish processes personal data based on the following legal grounds:

• Your consent

• The performance of a contract when processing orders

• Compliance with legal obligations

• Legitimate business interests such as improving services and preventing fraud

These legal bases comply with the General Data Protection Regulation (GDPR) (EU) 2016/679.

You may withdraw your consent for data processing at any time by contacting us.

Your Rights

You have the right to:

• Access the personal data we hold about you

• Request corrections to inaccurate information

• Request deletion of your personal data

• Restrict or object to the processing of your personal information

• Request transfer of your data to another service provider where technically feasible

To protect your privacy, we may ask you to verify your identity before processing such requests.

If you wish to exercise your rights, please contact us using the email provided below.

How We Protect Your Information

We take appropriate security measures to protect your personal data.

Our website uses secure technologies including:

• SSL (Secure Socket Layer) encryption

• Secure payment processing systems

• Restricted access to personal data

Sensitive payment information such as credit card numbers is processed by trusted payment providers and is not stored on our servers after transactions are completed.

We also regularly monitor our systems for potential vulnerabilities to maintain website security.

Cookies

Our website uses cookies to improve your browsing experience.

Cookies are small data files stored on your device that allow our website to remember certain information about your visit.

Cookies may help us:

• Remember items in your shopping cart

• Understand user preferences

• Improve website performance

• Analyze website traffic and usage patterns

We may also use analytics tools such as Google Analytics to better understand how visitors interact with our website.

You may disable cookies through your browser settings, though some website functions may not operate properly if cookies are disabled.

Sharing Information with Third Parties

LilyWish does not sell or trade your personal information to third parties.

However, we may share information with trusted service providers who help us operate our business, including:

• Payment processing providers

• Shipping and logistics companies

• Website analytics providers

• Customer support platforms

These service providers are only permitted to use your information to perform services on our behalf and are required to keep your data confidential.

We may also disclose information when required by law or to protect our rights, property, or safety.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including legal, accounting, or reporting requirements.

Third-Party Links

Our website may include links to third-party websites. These external sites operate independently and have their own privacy policies.

We are not responsible for the content or privacy practices of these third-party websites.

Changes to This Privacy Policy

LilyWish may update this Privacy Policy from time to time. Any changes will be posted on this page along with the updated revision date.

Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: service@lilywish.com